How to Hire a Ghostwriter
A Guide for First-Time Authors
By Barbara Basbanes Richter
Introduction
A ghostwriter is a professional writer you hire to write in your voice, whether that’s for your book, website, or speeches, and you retain full credit and copyright. Hiring one is about finding someone who can write, yes, but someone who can write like you.
But it’s a crowded marketplace out there with people who will promise they can do it for you—and probably on the cheap, too. How can you tell the difference between someone who says they can do it with someone who actually can? Words on a page is one thing, but you’ve got to find someone who has the ability to write like you or find the right voice for your project, and that takes a lot more talent than merely making subjects agree with verbs.
This guide will help you make the most informed decision possible so that your story can reach your intended audience.
Before You Start Looking
“I just sit down and the words come out,” said an acquaintance many years ago. Lucky him. For the rest of us, we need to figure out what we’re writing and why. This is especially important if you’re working with a ghostwriter, because clairvoyance isn’t a special power. The more precision you can provide your ghostwriter at the outset, the better your results and the smoother your working relationship. Even if you’re not completely sure you can answer the following questions, all the more reason to be thinking about them before you sit down with your ghostwriter so that, together, you can talk it out.
First: what are you creating? Is it a memoir? Business book? Thought leadership? Essays? Know this, and the rest will come together.
Who are you writing for? If you’re writing a memoir, will this be for the whole world? If it’s a business book, are you targeting consumers, investors, or colleagues? Knowing your audience will ensure your book is speaking to the right readers—the ones who will buy your book!
What’s the right tone for this work? By tone, I mean, are you trying to be chummy? Authoritative? Disclosive? Explosive? If you want to come across as funny but the book is as stiff as a board, you’ll know exactly what to work on in revisions.
Timeline and budget: Two topics everyone and no one likes to discuss. Timeline encompasses two parts: When you want the book ready, and when it will actually be ready. Be honest about your availability to commit to this project. As for budget, working with a good ghostwriter is an investment, likely several thousand dollars. Know what you can reasonably afford and be upfront with whomever you’re interviewing. Cost gets its own section below.
Where to Find Ghostwriters
It is too easy to ask a search engine or AI to find you the best ghostwriter, but the answer you receive from a cold query may not be the one you need. Here’s a better way to find a good ghostwriter.
Check the professional networks first, like LinkedIn, to see if anyone can recommend a good ghostwriter.
Marketplaces that vet their professionals, like Reedsy and Upwork are also good sources. (Quality will vary on platforms like Upwork and Fiverr, so do your due diligence before hiring.)
Of course, if you happen to know of a ghostwriter whose work you admire, reach out to them directly.
Perhaps the best source is to go directly to people who have worked with a ghostwriter and find out whether they would recommend that person. Word-of-mouth usually gets the most honest results.
While you’re looking for your ghost, be wary of anyone who guarantees a bestseller (nobody can guarantee that) and anyone who says they’ll write a book on the cheap. $500 might get you a quick edit, but it will not get you a full book. And steer clear of anyone who won’t share samples or is unwilling to consent to interviews or revisions.
How to Evaluate Candidates
It is so easy to fudge a portfolio these days. Just because someone looks great on paper doesn’t make it so. You are about to trust a stranger with your most personal stories, so look harder than just at the samples. Has this ghostwriter worked on projects similar to yours? Can they point to client testimonials, even anonymous ones? Many ghostwriters will connect potential clients with previous ones. Expect that referrals are typically offered once a project conversation is seriously underway, out of respect for the previous clients’ privacy. If a ghostwriter claims to have written something, ask for context: what was their role, and what was the result?
A meet-and-greet, whether by Zoom or in-person, is non-negotiable. A good ghostwriter will ask you a lot of questions about your project and your goals and may even ask so many that you feel like it’s too much, but they’re just trying to fully understand what you’re trying to accomplish with this project. Any competent ghostwriter should be comfortable working from interviews, recordings, or any documentation you provide. And ultimately, your ghost should be genuinely curious about your subject, even if it’s new to them. Their eagerness will translate into lively prose. If they’re not curious, walk away.
As part of your evaluation, request a paid writing test. Something short—nothing longer than 1,000 words—using materials you provide. Your goal is to see whether the ghostwriter will match your voice, though, to be fair, it won’t be perfect since you’ll have only just met, but you’ll get a good sense if the writer can modulate tone and voice to your needs. If you’re still not sure about working with a ghostwriter, this minimal investment can save you from making a bad decision or confirming a good one.
What Good Collaboration Looks Like
Ghostwriting is a partnership. Your ghostwriter will email you a lot. Ideally, you’ll get weekly progress reports on how your work is progressing and whether you need to provide more material. Ghostwriters can gather material through recorded interviews, existing drafts, notes, or anything else related to the project. But they can’t do it alone. If there aren’t a lot of drafts or other sources, you will need to be available for interviews. When you’re reviewing chapters, honest feedback is the only kind a good ghostwriter should care about. The first chapter deserves the most scrutiny — that’s when the ghostwriter is establishing your voice and locking in your vocabulary. Catching a mismatch there saves weeks of work. Don’t be afraid to tell your ghostwriter when they’ve written something that doesn’t sound like you—ghostwriters may appear to be magical, but they aren’t mind-readers.
That said, trust your ghost when they’ve gone on a particular narrative or structural path—there’s probably a plan behind it. And, of course, if you disagree with that path, tell them why. Ultimately, it’s your book and you need to be happy with it.
A book can’t just be a series of events recorded on the page; that’s a timeline. Stories about what happened along the way help readers remember you. So a good ghostwriter is going to push back on you and ask lots of questions to elicit stories that will move the narrative forward.
Understanding Pricing
Good ghostwriting is not cheap. Anyone who tells you otherwise is lying or will deliver something that you wouldn’t be proud to have your name on. One practical note before the numbers: establish upfront what role, if any, you want AI tools to play in the project. Expectations vary widely, and it’s far easier to agree on this before work begins than to untangle it later.
Back to rates. A full-length nonfiction book can cost anywhere from $25,000 to $150,000 or more and will depend on several factors, most important among them writer experience and project scope. You’ll find beginner ghostwriters at the lower budget range capable of a straightforward memoir or business-book. Ghostwriters in the mid-tier range ($50-$75,000) should have significant publisher credits and be able to handle challenging, ambitious projects. Ghostwriters commanding six figures and more will have projects that were on the best-seller lists.
Ghostwriters charge in different ways. Many prefer a flat project fee, which gives the client cost certainty upfront. Others charge hourly — an approach that suits projects where scope is hard to predict. Some clients need more interviews; some need more hand-holding through revisions; some change the scope mid-project. An hourly structure accounts for that honestly rather than baking a cushion into a flat fee. Whatever structure your ghostwriter uses, ask for a detailed estimate of expected hours or a total project range so you’re not surprised.
The Contract
It would be amazing if we could all trust one another with a handshake and a smile. But a contract will protect both of you. A good ghostwriter will expect one, and very likely will have one ready for your review.
A ghostwriting contract will include the essentials: an NDA to protect your privacy, payment terms, the rate structure, an indemnity clause — which runs in the ghostwriter’s favor, not yours. Because the ghostwriter is writing from what you tell them, you’re warranting that what you’ve shared is accurate, and agree to hold the ghostwriter harmless if it isn’t. That’s standard and reasonable. And you’ll typically see a choice-of-law provision specifying which state’s law governs the agreement.
Some ghostwriters working on flat-fee projects will also specify word count, deliverables, and revision limits — that’s their prerogative. In an hourly arrangement, revisions are typically not capped; the client pays for time and the work continues until both parties are satisfied.
Whatever the contract looks like, make sure you understand it before you sign. If anything is vague — especially around copyright or payment — ask for clarification or have a lawyer review it. The contract exists to protect you as much as the writer.
Red Flags to Avoid
The ghostwriting market has its share of people who are better at selling themselves than writing for you.
Walk away from anyone who won’t sign a confidentiality agreement. If a ghostwriter balks at an NDA, that tells you everything you need to know about how seriously they take your privacy.
Be skeptical of vague proposals. A professional should be able to tell you clearly what the scope of work is, what the timeline looks like, and how revisions are handled. If any of those answers are fuzzy before you sign, they’ll be fuzzier after.
Never hire someone who claims ownership of the work or wants a royalty share without your having explicitly offered it. You’re paying for a work-for-hire. The copyright is yours.
And if someone promises you a bestseller, run. No ghostwriter, no matter how talented, can guarantee that. The ones who say they can are either naive or lying.
Finally: trust your gut. If something feels off in early conversations — evasiveness, overselling, reluctance to provide references — it won’t improve once you’re under contract.
Final Thoughts
Hiring a ghostwriter is a significant investment financially and emotionally. You’re trusting someone with your ideas, your story, your voice. The right ghostwriter finds the narrative thread you couldn’t see. They turn rough ideas into polished prose. They make you sound like the best version of yourself.
But they can’t do it without you. The best ghostwriting is a collaboration, and the more you put in, the better the result.
Before you hire, verify:
- Writing samples match your project type
- Client testimonials exist, even anonymous ones
- The ghostwriter will sign an NDA
- You understand the payment structure and total estimated cost
- The contract clearly assigns copyright to you
- You're prepared to invest significant time in interviews and feedback
Budget at minimum $25,000 for a full-length book. Expect six to twelve months from start to final manuscript. No ghostwriter can write your story without you.
If you're looking for a ghostwriter, I work with a small number of clients on memoirs, business books, and thought leadership. Get in touch here.
Keep reading: Questions to Ask a Ghostwriter Before Hiring